No. 01
iBase-t
Manufacturing Software Rebrand
What We Did
- Repositioning after 30 years in business
- Naming, logo and brand strategy
- Brand launch at PTC LiveWorx 2023
Business & Technology
Branding Case Studies for Business & Technology Companies
Good for the Campfire. Good for the Corner Office. These are the Stories That Define Us.
No. 04
Deposita
Technology Rebrand & Lead Generation
Executive Summary
- 400MQLs in first 60 days
- 2,500Sales qualified leads
- 13,154Social followers in 10 months
No. 07
Paay
Fintech SaaS Brand Identity
What We Did
- Naming and logo design
- Logo mark built on 3DS authentication
- Growth marketing and analytics
No. 09
Dreamhost
Website Builder Growth Campaign
What We Did
- Growth strategy for DreamHost Remixer
- Branded content campaign creative
- "An online presence in under 10 minutes" message
No. 03
Gothic Landscape
Commercial Landscape Corporate Rebrand
Executive Summary
- +70%Search traffic
- -35%Bounce rate
- +650%Careers page application conversions
No. 10
Methodical
Investment Firm Brand Identity
Executive Summary
- 3D identity built from algorithmic data
- Naming and logo design
- 2018-2021Partnership
No. 11
Aveva
Industrial Software Global Rebrand
Executive Summary
- +245%MQLs YoY
- +35%Sales accepted opportunities
- +$600mmSoftware sales revenue
No. 02
VVater
Water Purification Company Rebrand
What We Did
- New name: VVater
- 3D animated product videos
- Logo and brand strategy
No. 05
eMoyo
Medical Device Branding & Marketing
Executive Summary
- 664Kuduwave sales by April 2022 (vs. 660 annual target)
- +119%Website users in 3 months
- +56%LinkedIn followers in Q1 2022
No. 06
Alibi Music Library
Music Library Branding & Web Design
Executive Summary
- 471.5%Organic site traffic increase in one year
- Brand DNA and website rebuild
- Game developer outreach at GDC and E3
No. 08
Mountain Home, AR
City Branding for Mountain Home
Executive Summary
- 300+Residents at the logo reveal
- Selected over competing agencies
- Brand strategy, identity and rollout
What we've done for business and technology brands
11
B2B and technology brands, from industrial software to fintech
3
70%+
Traffic growth for each of Gothic Landscape, eMoyo and Alibi after their new sites launched
$600M+
"Our company offers complex technical products, and MAGNETIC Global is able to condense all of that and translate it into concepts and ideas that customers and potential clients can immediately understand and identify with. Their team is creative and technically proficient, making them a great partner for both short-term projects and multi-stage campaigns."
Jay David
Digital Marketing Manager, AVEVA
"I appreciate that MAGNETIC pushes back when they don't agree. They don't just do what you ask for - they tell you when it's not right for your brand."
Peter Van Der Westhuizen
Director, Research and Development, Deposita
B2B and technology branding FAQ
Updated
How does branding help B2B and technology companies grow right now?
Buyers build shortlists before they talk to sales, and AI tools now shape those lists. In G2's March 2026 survey of 1,076 software buyers, 69% said a chatbot pointed them to a different vendor than they'd planned, and 1 in 3 bought from a vendor they'd never heard of (Search Engine Journal). A clear position makes it easier for buyers and AI tools to describe what you do. Our Brand Intelligence work starts there.
What creative works for B2B tech brands in 2026?
Work that explains a complex product fast. B2B International's 2026 brand trends report says AI systems favor brands with clear, consistent narratives, and that video has become a quick way to show value (B2B International). Big tech brands are investing here too. Intuit rolled out a new identity from JKR this fall (Fast Company). Our Creative Development team does this kind of translation for complex products.
Where should B2B companies focus growth marketing?
On getting onto the shortlist and proving it pays. Only 29% of marketers actively track their AI visibility, according to a Corporate Ink study reported by eMarketer (Search Engine Journal). Track where AI tools mention you and connect it to pipeline. Our Growth Marketing team sets up that reporting.
What's happening in B2B tech marketing this month?
As of November 2026, OfficeSpace Software hired Peter Isaacson, who helped create the account-based marketing category at Demandbase, as CMO (Yahoo Finance). commercetools named Katy Hiller CMO (commercetools). Volato Group renamed itself SOAR AI with a new logo and identity after a merger (Financial Times). Remote launched a new identity with Collins as its payroll business grew 300% (IT Brief).
What kinds of business and technology companies does MAGNETIC work with?
Industrial software (AVEVA and iBase-t), fintech (Paay), medical devices (eMoyo), web hosting (DreamHost) and commercial landscaping (Gothic Landscape). We've also branded a city, Mountain Home, Arkansas.
Can a rebrand help B2B lead generation?
AVEVA's global rebrand case study reports +245% MQLs year over year and +35% sales accepted opportunities. Deposita's rebrand and lead generation work produced 400 MQLs in the first 60 days and 2,500 sales qualified leads.
How do I start a project with MAGNETIC?
Tell us about your brand on our project form. We'll reply by email to set up a time to talk.