Uncover the Humanity Within Your Brand

Brand Intelligence

Brand intelligence offers real-time data on your addressable market, consumer sentiment, and provides a growth-focused platform to build your brand.
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Brand Intelligence
Introduction

Brand Intelligence will guide and nurture your company to be part of a very human world.

At MAGNETIC, that means defining True North and helping you discover the best possible version of your company in the effort to share it with the world. As a business and brand consultancy, our work is analyzing businesses, helping to give clarity for the organization, and defining a narrative that's primed for audience engagement.

Like any new relationship, there's a lot of learning that takes place (on both sides). In this phase, you discover your brand's soul, give it a voice, and unearth a path to your audiences' hearts and minds, whether that's in-person, in-store, or online.

Here's how we'll do it...

Brand Intelligence - Phase 1

Brand Research & Discovery

This is where we immerse ourselves in your brand and audit everything to fully understand the current situation. Together, we’ll conduct and curate primary and secondary research, turning every stone to find unbiased data that informs the brand strategy.

We evaluate the existing digital footprint, marketing materials, communication approach, speak to customers and stakeholders, assess the competitive landscape, and conduct brand workshops to identify short and long-term opportunities for your brand.

By the end of research and discovery, we’ll have a rich understanding of the company's ownable position in the market. We'll know what matters to the audience, how we fit into the competitive landscape, and insights on what makes the brand relevant.


Find out how we used Brand Intelligence to increase revenue by $600mm for AVEVA

View the Aveva case study

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Aveva

Brand Intelligence - Phase 2

Brand Strategy - Establishing an Ownable Space within Your Market

Here’s where we take everything learned through research and the brand workshop to establish (or re-establish) an ownable space in the target audience’ hearts and minds. This involves defining the brand's True North, brand narrative, personality, tone of voice, communication approach… everything that makes a brand relatable, connected, and engaging.

At the completion of the Brand Strategy phase, we’ll have defined what we call the Brand DNA: an actionable communications guide that defines the brand’s essence and gives everyone a foundation from which to build. When every level of the organization is working with the same baseline, the results are consistently positive and prepares the company for scale and growth. When a company is properly aligned, it creates collaboration and guidance to market, sell, and support the business from every aspect.

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Brand Intelligence - Phase 3

Brand Development - Creating an Actionable Brand Primed for Growth

In this critical stage, we establish how your brand thinks, acts, and appears so we can start communicating with the audience in a meaningful way. This involves everything behind-the-scenes like brand architecture, content strategy, and campaign planning, plus forward-facing initiatives like naming and logo development.

Once complete, you’ll have an actionable brand that’s meaningful to your team and positioned to connect with your audience.

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Frequently Asked Branding Questions & Answers

With so many acronyms and custom brand service naming conventions, we'd like to offer some guidance on these commonly asked branding questions:

  • Hiring a branding agency is a big deal. While needs can vary from company to company, here are some common indicators it's time to reach out:

    1. Launching a new product, service, or brand to market. 
    2. Rebranding. If your brand is more than 5 years old and has experienced significant change, it's a good time to consult with an agency. 
    3. Competition. If your brand is losing market share to competition, a branding agency can help diagnose why and help combat before it's too late. 
    4. Inconsistent Messaging. If your brand is more than a few years old and you feel it's becoming disjointed to your employees, stakeholders, or worse... customers, please reach out. These are early signs of turmoil.
  • There's misconception in the general public... many people think branding is just a logo, some font choices, and a color pallet. 

    A comprehensive branding package will include:

    • Research & Discovery
    • Quantitative & Qualitative Research
    • Internal & External Market Surveys
    • Market SWOT Analysis
    • Brand Values
    • Brand Tone of Voice
    • Comprehensive Audience Segmentation
    • Customer Profiles
    • Brand Strategy
    • Brand Architecture
    • Communication Strategy
    • Brand Style Guide
    • Digital Style Guide
    • Key Art
    • Photo / Video Strategy
    • Auxiliary Design Assets

    If your branding agency isn't delivering at this level, don't expect massive results. 

  • The cost to hire a branding agency will vary based on services rendered, maturity of the agency, and size of company using the services. 

    A mature branding agency will charge $100,000 and up to complete a comprehensive branding service. 

    An elementary agency might charge $5,000 and below for simple logo design packages they sell as "branding" - these often leave customers less than distinguished within their market and needing much more support in the long term.

  • Before hiring a branding agency, it's imperative you interview the team you'll be working with. To help you in the interview process, here are some great questions to ask your brand partner prospects:

    • What team members will be working on our brand? And what specific expertise do the team members bring to the branding process?
    • What's the scope and timeline of your branding services?
    • What steps will you take to develop a deep understand for our company?
    • How much input will be required from our team during the branding process?
    • How often and how will our teams be meeting?
    • Do you have past client references we can contact?
    • What happens once the branding process is complete?