No. 01
Leupold VX 6HD
Riflescope Product Launch Campaign
Executive Summary
- 60s + 30sLaunch films
- 3DProduct videos
- Cross-channel campaign system for VX-6HD Gen 2
Consumer Goods
Branding Case Studies for Consumer Goods Companies
Our teams have helped define, refine, and redefine consumer goods brands of all shapes and sizes.
No. 04
Nexgrill Big Game Campaign
Big Game Giveaway Social Campaign
What We Did
- #QBYourCookout campaign idea
- Photo and video production
- Marketing activation plan
No. 07
Ford
Regional Dealer Marketing Campaigns
Executive Summary
- 700+Thank-you messages from residents
- 4Local firehouses received donated grills
- Regional photo and video content
No. 12
Nexgrill
Grill Brand Strategy & Marketing
Executive Summary
- +150%Traffic YoY
- +2.6k%Qualified traffic from .com to retailers
- 10kHours of YouTube watch time per year
No. 03
Koi
CBD Brand Design System
What We Did
- Flexible design framework from CBD to THC
- Packaging design
- Website design and development
No. 06
Speaqua
Sub-Brand Creative for Artists
Executive Summary
- Artist Division sub-brand launch
- 16Tracks pre-loaded on each speaker
- Naming and logo design
No. 10
Megamaster
Braai Brand Marketing & Web
Executive Summary
- 140%+Web traffic growth YoY
- 100%+Growth in conversions and audience
- 2017-2023Agency partnership
No. 13
Fugoo
Bluetooth Speaker Brand Launch
Executive Summary
- 2012-2015Agency of record
- Brand strategy and go-to-market
- Growth marketing and analytics
No. 02
House of Biscuits
Cookie Brand Rebrand & Packaging
What We Did
- Brand strategy and research
- Naming and logo design
- Packaging design and brand assets
No. 05
NaturVet
Pet Supplement Rebrand & Ecommerce
Executive Summary
- 300%+Subscription growth in first year
- 700%+New social followers YoY
- 200+Packaging redesigns
No. 08
SOG
Knife Brand Summer Campaign
Executive Summary
- 4Months in market
- Social, display, email and print
- Micro landing pages
No. 09
WSJ - The Trust
Brand Identity for WSJ's The Trust
What We Did
- Brand identity for WSJ's creative consultancy
- Brand style guide (2019)
- Creative explorations for launch
No. 11
Megamaster South Africa
Rugby World Cup Social Campaign
Executive Summary
- Rugby prediction show
- 24-hourTurnaround per episode
- Granite Edition braai giveaways
What we've done for consumer goods brands
11
Consumer goods brands, from riflescopes to cookies
200+
Packaging redesigns for NaturVet alone, plus House of Biscuits and Koi
140%+
Year-over-year web traffic growth for both of our grill brands, Nexgrill and Megamaster
9+ years
Consumer goods branding FAQ
Updated
How does branding help consumer goods brands grow right now?
Shoppers now meet a product in creator posts and AI answers long before they see it on a shelf. Kantar looked at more than 15,000 sponsored creator posts and found just 6% delivered both high engagement and high Brand Power (Kantar). The posts that worked showed the product in use and said the brand name out loud. A clear brand strategy keeps those cues consistent everywhere the product shows up. That's where our Brand Intelligence work starts.
What kind of creative is working for consumer goods brands in 2026?
Creative that puts the product front and center. In Kantar's study, an audible brand mention added 22 points of brand linkage and showing the product in use added 14 points of Brand Power (Kantar). Distinctive packaging still pulls its weight too. It added 14 points of brand linkage in the same study. Our Creative Development team builds packaging and launch films around those cues.
Where should consumer goods brands spend growth marketing dollars?
Retail media keeps taking a bigger share. WARC forecasts global retail media spend will hit $223.4B in 2027, or 15.2% of all ad spend worldwide (WARC). Bain says retailers now want 80% of joint business planning to focus on shopper data and category growth, with less time spent on price and promotions (Bain). Plan creator content to build demand and let retail ads close the sale. Our Growth Marketing team plans both sides together.
How are AI assistants changing how shoppers find consumer goods brands?
More shoppers ask AI tools for product picks before they search a retailer. Bain reports that L'Oréal sends product detail and SKU data straight to OpenAI so ChatGPT describes its products accurately (Bain). Smaller brands can start by making product pages specific and adding structured data so AI tools can read them.
What's happening in consumer goods marketing this month?
As of November 2026, Mattel's chief marketing and brand officer Roberto Stanichi is leaving to run consumer products and experiences at Netflix (The Hollywood Reporter). Clorox's Fresh Step worked with AI agency RECE to take its new 15-second TV ads from brief to finished creative in about a month at one-tenth the cost (Marketing Dive). Wet Ones ran its first major campaign in years, "Just For Hands" with BBH USA (Marketing Dive). Blueland rebranded its packaging as it moves from DTC into mainstream retailers (Adweek).
What consumer goods brands has MAGNETIC worked with?
Our consumer goods work includes Leupold, Nexgrill, Ford, Megamaster, SOG, Koi, NaturVet, House of Biscuits and The Wall Street Journal's The Trust. This page has 13 case studies covering product launches, rebrands, packaging and regional campaigns.
How do I start a project with MAGNETIC?
Tell us about your brand on our project form. We'll reply by email to set up a time to talk.