No. 01
Baxter Health
Health Network Rebrand
What We Did
- Brand for a health network founded in 1963
- New logo mark built from B, + and 3
- Messaging and brand assets
Hospitality
Branding Case Studies for Hospitality Companies
Good for the Campfire. Good for the Corner Office. These are the Stories That Define Us.
No. 03
Timbers Resort
Luxury Resort Content Production
Executive Summary
- 2 weeksOn-location shoot in Kaua'i
- Land, underwater and aerial footage
- Real estate content marketing
What we've done for hospitality brands
4
Hospitality and health brands, from a Kaua'i resort to a health network founded in 1963
764K+
2 weeks
On location in Kaua'i for Timbers Resorts, with underwater and aerial footage
2 → 1
"Our objective was to modernize the look and functionality of the site, give distinct representation for the golf and grill (which have different audiences), capitalize on great imagery, simplify the user experience, and be easy to update and maintain."
John Fitzpatrick
Chief Operating Officer, Escena Golf
Hospitality branding FAQ
Updated
How does branding help hospitality brands grow right now?
A strong brand gives guests a reason to book direct. Bain's analysis of Euromonitor data shows the share of travel booked direct has held at about 45% for over a decade (Hospitality Net). Big groups are simplifying their brands to win that share. BWH Hotels moved more than 4,000 properties under its WorldHotels umbrella on Oct. 27 (The Sacramento Bee). Our Brand Intelligence work helps hospitality brands decide what they stand for.
What creative is working for hospitality brands in 2026?
Experiences guests can book, told through real people. Viceroy's "A World Made By Many" campaign features 10 local makers across 5 destinations, each tied to a bookable experience (Hospitality Net). Gaylord Hotels and select JW Marriott resorts teamed up with Coca-Cola on Christmas Suites at 8 resorts (Marriott News). Our Creative Development team shoots this kind of content on location, like our 2 weeks in Kaua'i for Timbers Resorts.
Where should hospitality brands focus growth marketing?
On direct bookings and repeat stays. SiteMinder's 2026 traveler report found OTAs overtook search engines as the first stop for accommodation research, 26% to 21% (Asksuite). That makes your own site and loyalty program more important for winning guests back. Our Growth Marketing team builds those programs.
How is AI changing how travelers find hotels and resorts?
Quickly, from a small base. Phocuswright found 56% of US leisure travelers used AI for at least one trip in the past year. AI platforms still send under 1% of traffic to big travel sites, but those visitors now convert about as well as visitors from Google (Hospitality Net). IHG now measures AI search visibility hotel by hotel (Hospitality Net). Start with accurate room and amenity facts in structured data on your own site.
What's happening in hospitality marketing this month?
As of November 2026, Highgate named Erica Doyne chief marketing officer (Hotel Management). The Indigo Road Hospitality Group named Catherine Woods CMO to lead marketing across its restaurants and hotels (Lodging Magazine). BWH Hotels brought its loyalty program together under WorldHotels Rewards, with more details due Nov. 16 (TTG Asia). Club Wyndham launched a '90s-themed Holiday Rewind Suite with Jodie Sweetin (Morningstar).
What hospitality work has MAGNETIC done?
Content production for Timbers Resorts in Kaua'i, a website for Escena Golf that merged 2 domains into 1, a rebrand for Baxter Health and conservation branding for Rockwood Conservation.
How do I start a project with MAGNETIC?
Tell us about your brand on our project form. We'll reply by email to set up a time to talk.