The Journal

Magnetically Charged Ideas From The Front Line.

22 / November 2O23 in

Black Friday Marketing: 7 Strategies to Supercharge Your Holiday Sales

by Jesse Erasmus — 9 min read
copywriting tips
O2 / November 2O23 in Growth

3 Simple Copywriting Tips to Enhance Your Content Messaging Today

Exceptional copywriters have a deep understanding of these 3 core writing principles. Do You?

by Eric Kroupa — 8 min read
brand naming
O4 / October 2O23 in Branding

Brand Naming: Discovering Brand Names That Stick

Your brand’s name can be one of many persuasive elements for providing a memorable experience. Let’s take a look at the history of brand naming.

by Derek Hales — 10 min read
branded merchandise design
18 / September 2O23 in Creative

Branded Merchandise - The Ultimate Hype Builder

Building a Modern Brand: How Branded Merchandise Has Become the Ultimate Hype Builder

by Mani Salazar — 12 min read
hubl advanced templating hubspot
21 / August 2O23 in Creative

HubL Pro Tips - Advanced Templating Functions For Hubspot CMS

In this post, we walk through a handful of helpful HubL techniques that can be used when building templates on the Hubspot CMS.

by Colin McGraw — 6 min read
lsi keyword research
O2 / August 2O23 in Growth

LSI Keywords: How to Nail On-Page SEO using Topical SEO

This article explains the value in identifying LSI keywords and how they can be strategically incorporated into content to boost organic rankings.

by Trey Evans — 9 min read
branding artificial intelligence
O6 / June 2O23 in Branding

Branding in the Age of AI: Unlock Opportunity & Overcome Challenges

With AI, businesses can enhance their branding efforts and create more meaningful connections with their customers.

by Nicol Grobler — 11 min read
MAGNETIC Motion Graphics Designer
25 / May 2O23 in Agency

Meet the MAG Team: 3D Motion Graphics Designer Jaco van Loggerenberg

Join us on a mini-quest to explore the origins of Jaco's artistic journey and the twists and turns that led him to become one of the MAG creators.

by Nicol Grobler — 8 min read
copywriting for brands
24 / May 2O23 in Creative

Copywriting for Brands - Startup vs Rebranding

When copywriting for brands, there’s a big difference between developing a brand’s first chapter and developing its next chapter.

by Jeff Horn — 7 min read
motion graphics design
23 / May 2O23 in Agency

Motion Graphics Design Tips and Tools for Creating Compelling Content

This article will help you create more compelling content with some easy to implement motion graphics design tips and tools.

by Nicol Grobler — 8 min read
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