The Journal

Magnetically Charged Ideas From The Front Line.

Nemah-Consumer-packaged-goods-2
15 / May 2O24 in Growth

What Is CPG Marketing? A Guide to Winning in a Crowded Marketplace

Ever wonder how brands stand out in a crowded marketplace? That's CPG marketing in action. Learn the ins & outs to implement in your strategy today.

by Brad Hendrickson — 9 min read
best growth marketing agency
1O / May 2O24 in Growth

Best Growth Marketing Agencies: Top 7 Agencies to Consider in 2024

by Matt Simpson — 12 min read
Knive_Thrower
O2 / May 2O24 in Branding

Why Market Research Is Vital To Identify Your CPG Brand's Path Forward

Discover how CPG market research provides a crystal clear path to success by identifying your True North and developing a purpose-driven brand strategy.

by Dave Korinek — 9 min read
purpose driven brands relating to buyers
O5 / March 2O24 in Branding

Purpose-Driven Brands: How Brands Can Win Hearts (and Wallets) in 2024

It's time to understand your audiences’ current challenges and desires and cut through the clutter to reach them

by Etienne Bruwer — 9 min read
competitive us consumer market
O4 / March 2O24 in Branding

How to Win in the Fiercely Competitive US Consumer Market

29% of global consumer spend is from the US - that’s $20.1 trillion annually which is more than double that of all the EU Nations combined. Learn how to win in this competitive consumer market.

by Etienne Bruwer — 10 min read
packaging design trends 2024
26 / January 2O24 in Branding

Packaging Design: 4 Smart Trends to Explore in 2024

by Dave Korinek — 6 min read
22 / November 2O23 in

Black Friday Marketing: 7 Strategies to Supercharge Your Holiday Sales

by Jesse Erasmus — 9 min read
copywriting tips
O2 / November 2O23 in Growth

3 Simple Copywriting Tips to Enhance Your Content Messaging Today

Exceptional copywriters have a deep understanding of these 3 core writing principles. Do You?

by Eric Kroupa — 8 min read
brand naming
O4 / October 2O23 in Branding

Brand Naming: Discovering Brand Names That Stick

Your brand’s name can be one of many persuasive elements for providing a memorable experience. Let’s take a look at the history of brand naming.

by Derek Hales — 10 min read
branded merchandise design
18 / September 2O23 in Creative

Branded Merchandise - The Ultimate Hype Builder

Building a Modern Brand: How Branded Merchandise Has Become the Ultimate Hype Builder

by Mani Salazar — 12 min read
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