The Journal

Magnetically Charged Ideas From The Front Line.

packaging design trends 2024
26 / January 2O24 in Branding

Packaging Design: 4 Smart Trends to Explore in 2024

by Dave Korinek — 6 min read
brand naming
O4 / October 2O23 in Branding

Brand Naming: Discovering Brand Names That Stick

Your brand’s name can be one of many persuasive elements for providing a memorable experience. Let’s take a look at the history of brand naming.

by Derek Hales — 10 min read
branding artificial intelligence
O6 / June 2O23 in Branding

Branding in the Age of AI: Unlock Opportunity & Overcome Challenges

With AI, businesses can enhance their branding efforts and create more meaningful connections with their customers.

by Nicol Grobler — 11 min read
rebranding process and strategy
24 / April 2O23 in Branding

A Comprehensive Guide to Effective Rebranding Process and Strategy

Everything you need to know to develop an effective rebranding process and strategy.

by Matt Simpson — 18 min read
measure brand awareness
2O / April 2O23 in Branding

How to Measure Brand Awareness: Top of Mind Branding

We’re here to help demystify how and why to measure brand awareness for anyone in a leadership, sales, or marketing role.

by Trey Evans — 14 min read
brand strategy brainstorm
19 / April 2O23 in Branding

How to Develop a Strong Brand Strategy for Your Business

In this article, we'll explore the key elements of a winning brand strategy and how to develop them for your business.

by Dave Korinek — 10 min read
brand partnerships
14 / January 2O23 in Branding

How to Find and Build Valuable Brand Partnerships

Brand partnerships are a unique method for reaching new audiences, especially if the values of your partner align with your brand values and True North.

by Jake Tyler — 6 min read
charting branding course
24 / November 2O2O in Branding

Charting Your Course in the Treacherous Seas of Branding

Branding is the invisible something that guides all business, marketing, and creative decisions

by Dave Korinek — 6 min read
   Worried About Hitting Revenue Targets?  Drive Revenue via Rapid Experimentation. Let's Grow →