The Journal

Magnetically Charged Ideas From The Front Line.

O2 / May 2O24 in Branding

Why Market Research Is Vital To Identify Your CPG Brand's Path Forward

Discover how CPG market research provides a crystal clear path to success by identifying your True North and developing a purpose-driven brand strategy.

by Dave Korinek — 9 min read
purpose driven brands relating to buyers
O5 / March 2O24 in Branding

Purpose-Driven Brands: How Brands Can Win Hearts (and Wallets) in 2024

It's time to understand your audiences’ current challenges and desires and cut through the clutter to reach them

by Etienne Bruwer — 9 min read
competitive us consumer market
O4 / March 2O24 in Branding

How to Win in the Fiercely Competitive US Consumer Market

29% of global consumer spend is from the US - that’s $20.1 trillion annually which is more than double that of all the EU Nations combined. Learn how to win in this competitive consumer market.

by Etienne Bruwer — 10 min read
packaging design trends 2024
26 / January 2O24 in Branding

Packaging Design: 4 Smart Trends to Explore in 2024

by Dave Korinek — 6 min read
brand naming
O4 / October 2O23 in Branding

Brand Naming: Discovering Brand Names That Stick

Your brand’s name can be one of many persuasive elements for providing a memorable experience. Let’s take a look at the history of brand naming.

by Derek Hales — 10 min read
branding artificial intelligence
O6 / June 2O23 in Branding

Branding in the Age of AI: Unlock Opportunity & Overcome Challenges

With AI, businesses can enhance their branding efforts and create more meaningful connections with their customers.

by Nicol Grobler — 11 min read
rebranding process and strategy
24 / April 2O23 in Branding

Rebranding Strategy - A Comprehensive Guide to Effectively Rebrand Your Business

Everything you need to know to develop an effective rebranding process and strategy.

by Matt Simpson — 18 min read
measure brand awareness
2O / April 2O23 in Branding

How to Measure Brand Awareness: Top of Mind Branding

We’re here to help demystify how and why to measure brand awareness for anyone in a leadership, sales, or marketing role.

by Trey Evans — 14 min read
brand strategy brainstorm
19 / April 2O23 in Branding

How to Develop a Strong Brand Strategy for Your Business

In this article, we'll explore the key elements of a winning brand strategy and how to develop them for your business.

by Dave Korinek — 10 min read
brand partnerships
14 / January 2O23 in Branding

How to Find and Build Valuable Brand Partnerships

Brand partnerships are a unique method for reaching new audiences, especially if the values of your partner align with your brand values and True North.

by Jake Tyler — 6 min read
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