The Journal

Magnetically Charged Ideas From The Front Line.

measure brand awareness
2O / April 2O23 in Branding

How to Measure Brand Awareness: Top of Mind Branding

We’re here to help demystify how and why to measure brand awareness for anyone in a leadership, sales, or marketing role.

by Trey Evans — 14 min read
brand strategy brainstorm
19 / April 2O23 in Branding

How to Develop a Strong Brand Strategy for Your Business

In this article, we'll explore the key elements of a winning brand strategy and how to develop them for your business.

by Dave Korinek — 10 min read
esports sponsors branding
19 / April 2O23 in Growth

eSports Sponsors: Building Lucrative Brand Partnerships

How eSports Sponsors Are Building Lucrative Brand Partnerships Now, and for the Future

by Michael Gannon-Pitts — 12 min read
conversion copywriting tips
11 / April 2O23 in Growth

Conversion Copywriting: Tips and Tricks to Spur Action

Digital marketing and growth hacking rules have shot us into a new era of copywriting: conversion copywriting

by Taylor Olson — 14 min read
talking head video production
O7 / April 2O23 in Creative

How to Conceive, Script & Produce a Talking Head Video

Learn how to conceive, script, and produce a talking head video like a pro.

by Eric Kroupa — 18 min read
copywriting tips
O7 / April 2O23 in Growth

3 Simple Copywriting Tips to Enhance Your Content Messaging Today

Exceptional copywriters have a deep understanding of these 3 core writing principles. Do You?

by Eric Kroupa — 8 min read
content marketing workflow
23 / March 2O23 in Growth

Content Marketing Workflow: An Agile Approach For Consistent Results

End your marketing team's dependency on paid media. In this article, we explore an agile approach to a content marketing workflow which produces consistently.

by Trey Evans — 7 min read
vertical video social media
19 / March 2O23 in Growth

Vertical Video: How Mobile Video Changed the Dominant Format

Mobile video formats have shifted from horizontal to vertical - but has your video marketing strategy?

by Matt Simpson — 11 min read
twitch advertising phone screen
18 / March 2O23 in Growth

Utilizing Emerging Media Channels: Twitch Advertising

Tap B and move your joystick in Twitch’s direction. There’s a whole new world of branding to be explored.

by Michael Gannon-Pitts — 11 min read
experiential marketing branding
14 / March 2O23 in Growth

Experiential Marketing: an Authentic Way to Build Your Brand Presence

Explore how creating a tangible, offline experience with experiential marketing can help you better communicate your brand identity.

by Trey Evans — 7 min read
   Worried About Hitting Revenue Targets?  Drive Revenue via Rapid Experimentation. Let's Grow →