The Journal

Magnetically Charged Ideas From The Front Line.

esports sponsors branding
19 / April 2O23 in Growth

eSports Sponsors: Building Lucrative Brand Partnerships

How eSports Sponsors Are Building Lucrative Brand Partnerships Now, and for the Future

by Michael Gannon-Pitts — 12 min read
conversion copywriting tips
11 / April 2O23 in Growth

Conversion Copywriting: Tips and Tricks to Spur Action

Digital marketing and growth hacking rules have shot us into a new era of copywriting: conversion copywriting

by Taylor Olson — 14 min read
talking head video production
O7 / April 2O23 in Creative

How to Conceive, Script & Produce a Talking Head Video

Learn how to conceive, script, and produce a talking head video like a pro.

by Eric Kroupa — 18 min read
content marketing workflow
23 / March 2O23 in Growth

Content Marketing Workflow: An Agile Approach For Consistent Results

End your marketing team's dependency on paid media. In this article, we explore an agile approach to a content marketing workflow which produces consistently.

by Trey Evans — 7 min read
vertical video social media
19 / March 2O23 in Growth

Vertical Video: How Mobile Video Changed the Dominant Format

Mobile video formats have shifted from horizontal to vertical - but has your video marketing strategy?

by Matt Simpson — 12 min read
twitch advertising phone screen
18 / March 2O23 in Growth

Utilizing Emerging Media Channels: Twitch Advertising

Tap B and move your joystick in Twitch’s direction. There’s a whole new world of branding to be explored.

by Michael Gannon-Pitts — 11 min read
experiential marketing branding
14 / March 2O23 in Growth

Experiential Marketing: an Authentic Way to Build Your Brand Presence

Explore how creating a tangible, offline experience with experiential marketing can help you better communicate your brand identity.

by Trey Evans — 7 min read
high converting youtube ads production
27 / February 2O23 in Marketing

Master High-Converting YouTube Ads in 2023: A Guide

A well-crafted YouTube ad has the potential to convert a large number of viewers into customers.

by Jeremy Scott — 15 min read
dog instagram analytics
17 / February 2O23 in Growth

How To: Get Instagram Traffic to Show Up in Google Analytics

Learn how to effectively track and analyze your web traffic from Instagram.

by Matt Simpson — 7 min read
sizzle video marketing
O3 / February 2O23 in Growth

Sizzle Video Marketing – Extend Your Budget, Reach & Impact

Video Marketing proves to be one of the best digital outlets. Join us as we uncover the long term power and impact of a well planned brand sizzle video.

by Matt Simpson — 12 min read
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