House of Biscuits
Baking up a Better Cookie Brand
How we turned a beloved cookie brand into a treasured treat and household staple.
From local favorite to category contender
Reimagining House of Biscuits
for the Next Generation of Indulgence
Our objectives were clear:
- Modernize the brand identity to resonate with a new generation of consumers.
- Develop a refined logo system that communicates premium quality.
- Create playful yet elevated product names to enhance brand personality.
- Design eye-catching packaging that instantly communicates flavor, quality, and indulgence.
a brand in search of its sweet spot
Three Key Ingredients in the Recipe for Relevance
To establish a strong visual identity for House of Biscuits, we developed three distinct creative directions. Each route offers a different lens on the brand’s story – one looking to the past, one inviting people in, and one blending timelessness with playful modernity.
1. A Nod to the Past
Inspired by the original House of Biscuits logo, this concept retains its most iconic element: the chef’s hat. Simplified and refined, the result is a modern heritage mark that feels instantly familiar. The packaging employs gentle tones, clean layouts, and subtle patterns to evoke trust, nostalgia, and warmth.
2. Make Yourself at Home
This direction celebrates House of Biscuits as a symbol of welcome and delight. A hand-drawn key anchors the logo, representing generosity, hospitality, and the joy of unwrapping something special. Rich, saturated colors and accessible typography give the packaging a confident yet comforting presence.
3. Modern Nostalgia
This approach introduces a bold, contemporary monogram crafted from the letters H, O, and B. Echoing vintage biscuit tins and classic emblems, the logo bridges past and present. The packaging features dynamic photographic textures and playful floating biscuits layered over vibrant backgrounds, evoking childhood memories in a fresh and engaging way.
heritage meets modern appeal
A Clearer Identity Comes to Life
This phase marked a meaningful evolution toward clarity and sophistication. We transitioned from the original chef character into a more timeless, iconic mark –anchored firmly in heritage yet refreshed for today. Retaining the strength of the monogram from our earlier exploration, we carefully refined it into the final HOB logo, balancing warmth with artisanal quality for a confident, enduring presence.
We also introduced color inspired directly by flavor, crafting a comforting palette of warm, pastel-like tones. Each package now prominently features a crisp product image, a detailed flavor illustration, and the signature cream pattern that anchors the brand’s new visual system, enhancing shelf appeal and stirring appetites.
A digital home for everyday delight
Bringing House of Biscuits to Life Across Every Scroll, Smile, and Sweet Moment
Social media became a natural extension of House of Biscuits' warmth, charm, and everyday joy. Here, the signature pattern gently anchors the visual storytelling, fostering familiarity and recognition. Feel-good photography adds depth and soul, reminding audiences these biscuits are meant to be shared, savored, and celebrated.
The product remains central – each biscuit pack thoughtfully placed, warmly lit, and proudly showcased. The result is a cohesive, inviting, and polished digital presence that honors the brand’s nostalgic roots while staying fresh and relevant.
"It’s easy to overlook the small rituals that shape our lives. With House of Biscuits, we saw a chance to celebrate them. We crafted a brand rooted in nostalgia and full of warmth. One that feels both emotionally resonant and commercially confident. It has been a privilege to help bring that story to life."
JEAN-PAUL BROUARD
SENIOR DESIGNER
Brand Intelligence
- Brand Strategy + Development
- Research + Discovery
- Naming + Logo Design
Creative Development
- Creative Dev + Messaging
- Packaging Design
- Brand Asset Creation
