Nexgrill Big Game Campaign
UP FOR GRABS WAS GLORY & A NEW GRILL
As the big game loomed, Nexgrill was ready to ignite the flames of competition and camaraderie.
#QByourcookout
A Big Idea That Cooked. Just Like We Drew It Up.
Nexgrill’s ‘Quarterback Your Cookout’ campaign was a masterclass in engaging a community of grill enthusiasts and football fans alike. Tasked with creating a buzz around Nexgrill’s innovative product lineup while tapping into the excitement of game day, Magnetic devised a strategy that was both inclusive and inspiring. By inviting fans to share their game day grilling masterpieces, we not only showcased the versatility of Nexgrill products, but also fostered a sense of community among grillers nationwide.
Game day video
Creative Intelligence
No Hail Mary Needed
Magnetic orchestrated a dynamic, multi-channel marketing campaign that left fans cheering for more. With a combination of strategies, including a finely tuned landing page, targeted paid media efforts, email blasts, organic social content, influencer partnerships, eye-catching Pinterest ads, hype-building TikTok campaigns, and YouTube Ads you wouldn’t want to skip, every play was executed with care.
Our secret sauce? A winning blend of creative assets, sharp copywriting, and a rock-solid brand strategy that tied everything together. From the first ad to the final email, Magnetic left no stone unturned, ensuring that every channel worked together harmoniously to drive engagement, conversions, and brand loyalty. With our team at the helm, success isn't just a goal – it's a guarantee.
Collaborating with
Guest Grill Guru Miguel Raya
Renowned social media influencer Miguel Raya of @cooking_with_fire___ has grown a fanatical social audience by showcasing his love for grilling, cooking, and food in general. He judged entries submitted with #QBYourCookout based on Presentation, Originality, Execution, and Creativity.
Our collaboration with Miguel significantly contributed to boosting views and engagement, with his recipe video garnering the highest views, reach, and engagements throughout the campaign period. Miguel's recipe videos were authentically shot, reflecting a realistic home barbecue setting in order to inspire our audience: real-life, at-home foodies.
The Main event
Mouth Watering. Eye Catching.
Nexgrill's drool-inducing recipe reels served as a source of inspiration and empowerment for backyard barbecuers, igniting their passion for outdoor cooking on game day and every day.
The downloadable recipe booklet served as a valuable take-home asset, ensuring that the magic of great grilling can be enjoyed year-round, even during the off-season. Packed with a treasure trove of delicious recipes and expert tips, this booklet became a trusted companion, guiding enthusiasts through culinary adventures beyond grilling’s peak season.
Oakford Smoked Chili
Philly Cheesesteak on the Griddle
pulled pork sliders with tomatillo avocado sauce
Influencer Video
A chance to show off your winning plays
Crafting Touchdown Tested Recipes
With our playbook of sizzling recipes and top-notch tips, Nexgrill and Magnetic gave everyone a chance to score at their backyard BBQ. From smoked chili to Sriracha wings, we created the only playbook anyone needs to beef up their grilling on game day.
#QBYourCookout
Dominating the Digital Gridiron
By these metrics, ‘Quarterback Your Cookout’ was nothing short of a game-changer for Nexgrill, proving you don’t need to spend millions to see major results at the big game.
Ready to draw up something similar for your CPG brand? Let's make some winning plays of our own.
Creative Development
- Creative Dev + Messaging
- Brand Asset Creation
- Photo + Video Production
Growth Marketing
- Marketing Activation Plans
