Fiestas
Every snack, a celebration
Magnetic reimagined Fiestas’ packaging to spark joy, elevate the brand, and turn every snack occasion into a party worth showing up to.
PACKAGING DESIGN WORTH PARTYING FOR
Turning the Fiestas Brand Into the Life of the Snack Aisle
Fiestas, part of the Jumbo Brands family, had all the ingredients and flavors to light up a party, but outdated packaging kept consumers from noticing. The brand needed a visual identity that matched the excitement of its product and made people proud to bring it to gatherings.
Our objectives were clear:
- Elevate Fiestas’ brand perception from tired and dated to modern and energized.
- Create packaging that captures attention and communicates quality at a glance.
- Integrate a cohesive design element adaptable across multiple flavors.
- Inspire consumer confidence in choosing Fiestas for their celebrations.
logo refresh
From Invisible to Iconic
The original Fiestas logo struggled to stand out in a competitive snack aisle. Our redesigned logo introduces distinctive, ownable elements, including a modernized and customized typeface paired with vibrant, triangular confetti shaped like Fiestas’ flagship tortilla chips. This instantly recognizable logo adds visual impact, making Fiestas unmistakable on store shelves and creating strong brand recall with snack lovers.
packaging evolution
Goodbye Cactus. Hello Clarity.
Previous Fiestas packaging relied heavily on eccentric mascots and overly vibrant colors, making it difficult for consumers to take the brand seriously. Our new packaging introduced muted yet inviting colors, sophisticated typography, and an innovative stripe element color-coded to flavors. This fresh, elevated look maintains approachability while clearly communicating premium quality and deliciousness—standing out distinctly on supermarket shelves.
""Ultimately, I believe what set this design apart was its uniqueness compared to what you typically find on store shelves. Its clean, distinctive aesthetic will make it stand out.""
Jani van sittert
Marketing Manager, jumbo brands
The Life of the Party, Captured
Brand Photography That Invites You In
Magnetic elevated Fiestas further through vibrant, mouth-watering photography designed to capture the true spirit of snacking. Each image highlights the newly designed packaging in authentic moments, connecting emotionally and sparking the desire to join the celebration.
A Snack Rebrand Worth Celebrating
Inspired Flavors for Inspired Packaging
The excitement generated by the snack packaging redesign motivated Fiestas to rethink their flavor offerings entirely. Energized by the brand’s fresh identity, Fiestas introduced innovative new flavors and refined existing recipes to deliver on the promise of quality signaled by their new look. This synergy of taste and visual appeal transformed Fiestas into the premium, party-ready snack brand consumers love reaching for.
Brand Intelligence
- Brand Strategy + Development
Creative Development
- Photo + Video Production
- Brand Asset Creation
- Packaging Design
