FIGMA Design Challenge for Tiger Woods Sunday Red Brand

Yo. Welcome to STOKE Sessions, the intersection of business, creative, and technology from the perspective of a branding and marketing agency magnetic Creative. Today, we've got a hot one for you. I was joined by Eugene and Manny both from the magnetic team, to talk through a really cool creative challenge that the internal design team did here at Mag.

They just finished it recently. Today, we're gonna be exposing some of the creative, some of the raw talent that, that sits here in an exploration of Tigerwood's new brand, Sunday Red. It's a hot one. You don't wanna miss it.

There's a couple of funny parts in there, a couple of really cool creative pieces that we're sharing today. So enjoy the show. Let's get into it.

Okay. Cool. Thanks, everybody, for joining us today on another Stug session. This season two episode two.

Today we're joined with Manny Salazar associate creative director at Magnetic.

Been with us a super long time, design god.

Absolutely blessing to have on the team here at Mag.

Eugene. We've got joining from our South African office. Eugene is the head of our studio department, which encompasses all of the creative services here at Mag, including copywriting, web development, video production, and all of the design services that god. Thanks, guys, for joining today.

Yeah. Nice to talk to you soon.

See everyone again. Awesome.

Yeah. My bro. Before we get started, I wanna gonna put you guys in the hot seat. Two things that you're stoked about today right now. Eugene, you're up first.

In in in mag specifically or just in life in general, in life, dude.

What are you stow? What are the two things you're most stoked on?

I'm most stoked about being alive, firstly, and then also being surrounded by a lot of good people in At Mag at the office and outside the office. That's that's been one of the things that Mag that has really stood out from from me from Mag is that the culture that we have and we, and we're trying to, bring within Mag is is is really awesome. I mean, I know that a lot of agencies kind of, you know, split this term, but This is one of the few companies, and I've been around a few. This is a few companies.

This is one of the fewest companies that actually encompass what they say they are. And who they say they are, which is really cool. I mean, a bunch of these people, a lot of these people, are on are, you know, as close as family can be essential. And I think that's a really cool thing is that you don't just come in for to do great work, but you come in to work and compete in a healthy point of view, with a lot of your peers in the company, which is great.

I mean, it's it's it's a very it's it's not a common thing to have at most agencies.

For sure.

I thought you're gonna say a new pair of like crossfit shoes or No.

No. No. No. No. No.

And we gave Manny way too much time to think, dude, Manny got two two things.

He was short and sweet. One, I'm stoked for this weather change where where, you know, spring is on the horizon. And dude, I thrive being from San Diego now living in Arkansas.

I thrive on, like, the sunshine. And, like, it just puts me in a way better, positive mood with, you know, family, friends, and design, especially. Just opening the windows and everything. Love it.

So amped on that. Secondly is Figma, actually. I think it's reinvigorated just that, like, youthful college excitement about design anytime you can hop into new program and geek out about, like, oh, check out this feature, do this, this, and it's not only me, but it's, like, something that as a camaraderie item, like, We as a design team have been all stoked on doing it, like, constantly showing tips and tricks on, like, I learned this in prototyping or I I found this plugin or Hey, fig, fig con is or config is coming up or what are they gonna release this year versus last year? So, that's just been like a a new spark that's been really exciting to, like, have me stoked just continually to grow and feel reinvigorated by.

Oh, yeah. The collaboration that it's brought in. I mean, I get to watch from the sidelines, but the collaboration that happens within Figma is, is something really cool to see.

Alright. Cool. So today, we're gonna be talking about The, creative inspiration challenge that we've had running it back for a while, something that I always love seeing again, I see it from the sidelines, but every time I'm like, oh my god, this is, like, so epic.

But the the setup for the challenge is that the design team gives themselves a theme.

They generally do it, like, once a month, depending on, you know, active workload, but try and keep up with, like, a once a month cadence, used to be something where we would do different web challenges, and we would come up with a theme like Halloween for October.

And design a really cool web interface for Halloween.

Just recently, the team did challenge, and I'll let Eugene introduce that in just a second. But the basic setup for it is is that all of the design team gets a theme. And then they get a specific amount of time to go and explore that theme, kind of take some of the general constraints out of place that you see within a creative service agency and kinda taking the client out of the seat, which is really cool. So it's an opportunity for the designers to grow to give feedback push each other to challenge each other. And it's always this really cool thing that happens behind the scenes, and now we actually get a chance to see that in in front of the the public for a second here. So I'm super excited about it, Eugene.

If you wanna kick us off and kinda give us the setup of this specific challenge and what you guys went through, and then we'll start diving into these things.

Yeah. For sure, man. So this, this specific challenge was based around, a bit of, you know, global news has been, you know, like bubbling around for the last few, you know, three months now, which is Tiger Woods, leaving Nike, and with that, taking his his Sunday red brand, essentially, with the tailor made.

So this is a this is a this is, you know, global news. It's been trending for the last couple of months. People have been critiquing, you know, what this new brand looks like or tailor made compared to what it looked like with Mike.

And we thought it was pretty cool to have that challenge internally. So as you mentioned, if we kind of remove the client aspect of it, and we gave our creators, you know, like free rein to, you know, stretch those muscles or flexes hard as they could what would they envision that Sunday red brand to be? Also, the cool thing is that it's it's a relevant topic at the moment.

I'm pretty sure a lot of people from all corners of the world have been making comments and critiquing what this brand looks like now con compared to before. So the challenge here was You are the creative at Taylor Made, and you are creating the new Sunday red brand for Tiger Woods.

What would that look like? Remove all, you know, legalities around what that needs to be. Just from a creative point of view, how would you push this brand as far as you could and make it as exciting as it could be considering what is out there already and how you would make tweaks because a big point of Mac is that we emphasize that, you you know, whenever we do creative or strategy or any of the other pillars that we do or service offerings is we do the data, we do the research, and then we find the the pockets that we can find to, disseminate and differentiate from other brands immediately. So the challenge from the designers point of view is see what is out there, see what has been done, look at what tailor made has done, and find pockets of opportunities that you could expose to do your kind of your quirky version or your more exciting version of what this brand could potentially be. And also, that was really quick.

On it.

Exactly. Put your flavor. I just sent you add your add your sauce.

And the guys were super eager to jump in this thing. I mean, you can you can manually to kind of, like, hold the reins back to, you know, tell them way to, like, officially stop, but these guys are ready to go, basically. Because, I mean, manually tested this and Matt, you have understanding this as well. You know, like, creators, they've got muscles that they need to flex continuously.

And as you said, like, earlier on, a lot of the time, there's so there's so much great work that we do that doesn't always see the light of day because of the client constraints that we have. You know? So this is these are like opportunities for our creatives to flex as hard as they get to run as far as they can essentially flex those muscles because, like, any, you know, sport, like, If you if you do training or play sport, you have to continue to train those muscles that when a chance comes of a big of a big brand, if potentially night comes, or if another brand comes, say, hey, listen, We like what you guys did over there and do something for us as well. These guys are ready for it because they've they've they've been flexing, shopping those tools continuously day in, day out, week in, week out, essentially. And it keeps it fire burning as well, which is great.

And I mean, for sure.

Yeah.

Annie will move on to the creator, but, I mean, you can see by the work that they've done in just a short space of time as well we have to add. You can see the the enthusiasm and the skills that these guys had and the and the job and passion as well, which I thought was really awesome.

You know, I I think it's a fun I think it's a fun time too if I can add just two cents before we get going is, like, a lot of times we wanna keep, the project appropriate with the style and aesthetic and look and feel. And so we can't make everything look like a motorcycle brand or something. Right? And so it's like, but we do see something that might inspire us a font, a color scheme, a a type of art direction.

And so when we put in our pocket, it may sit there. We're like itching to use it. And we might be tempted to use it for their own client. Right? So this gives us an opportunity to go into our treasure trove of things and ideas and inspiration and say, oh, let me do it for this or that because I know I can't use it in my every day and then still practice and flex where we can. So that's just like a fun aspect of it is, like, being able to pull out that font, we've always wanted to try or that style and play around with it, just, you know, grow and practice.

So So this is actually, my first time seeing this whole, run through of the presentations and and what the designers came up with.

So I'm excited it, Manny. Why don't you pull that up? And let's let's get into these things here. I can't wait to see it.

Cool. Let's do it. I think, so we use fig, Fig jam. To organize our thoughts, our, you know, meetings presentations for, internal things. And so we use this as an opportunity to share on here, get feedback, and just collaborate on here. As you could see, we kind of have all the designers that participated laid out their slides.

But to Eugene's point, this was the main task and scope of work was just to create a nineteen twenty by ten eighty slide, a brand board, essentially, if you wanna start with a brand board, but you could also go on to anything else to embellish the thoughts on, and so you can see some people have more, so not less. But, yeah, I think, I get thrown into the fire first. So why don't we go ahead and jam up here at the start at the top and, I can kick you up by just kinda running you through mine, and then we can just chat through everyone's. So Let's do it.

Yeah. Matt, like you said, you haven't seen it yet.

So here's Sunday Red, you know, as we all know, we saw we see right now how Sunday Red actually rolled out. I absolutely love it, to be honest. Like, I know initially there's some critiques on the logo they presented and, you know, how it was gonna roll out. And I think it rolled out beautifully.

But the way I wanted to go and take it was this sort of a more aggressive, like, in your face approach. I know the, the Tiger logo or emblem that they ended up designing was like, more landscape, right, like left to right, portrait, or, you know, silhouette of the body. I wanted to go, like, dead eye locked on illustration. Like, here, you're Like, I feel like they're sort of like a, not having to prove yourself with Tiger still.

Like, he's been there. He's done it, but, like, this, like, tough. I'm not going anywhere. I'm still here and ready to fight mentality.

And so that's why I've chose to create, like, a single solid illustration icon of this tiger face on, pulling out the whites of the eyes and the teeth show this, like, sort of aggressiveness when needed, but also the subdued tone on tone application here as well.

For the typography, I went with this, like, kind of strong serif, this display font that has a sort of, I feel like, you know, Asian like kind of, Chinese appeal with some of the ligatures and characteristics, but also, like, very refined and strong. So I think it was a nice balance of certain personality and characteristics, to pair with the tiger.

So you could see it kind of like ghosted back here and some badges made here.

There's a theme here with three letter words. So what was Sunday red, TGR, WDS, us, I came up with some quick body copy headline statements too. It's just like Sunday Red rises like a Phoenix on the Fairway and showed what the kind of key art could roll out and just like, you know, Sunky art. So, you know, Sunday reds splitting it across with that badge, and, kinda tone on tone mystique, just hyper details. I was I was having fun with, like, the fact that, like, you could zoom into this guy's eyeballs and still know, dude, that's Tiger. So I wanted to keep this, like, kinda dark kind of I I felt like a movie poster horror film vibe of, like, this intrigue and mystique of this rebrand.

But, yeah, guys.

Safe dude. I looked I love that crop into into, like, it's all the way down to his eyelashes too.

Yeah. Nice work, man. This is dope.

Thanks, man.

Yeah, it was a fun one. I I think I had a good time. It was challenged. Like you said, like, you know, I think a lot of us were, like, can't wait to get started.

Then, you know, real life gets in the way. And so then you have to pause a little bit and make progress. Then by time, you know, it's time to present it, you know, to the team. And you're like, oh, man, this could go so much more.

But just like I said, a fun way to, sprint and exercise on this stuff. So this was this was mine.

What common is that just in case anyone's wondering?

Oh, you're gonna put me on the spot with that. I think it's PPEigra.

I think it's PPEigra.

If I had to guess.

I really everyone needs the actual font in the comments. Everybody can everybody can check back there.

Everyone needs to know that that that money is the font guru as well.

I geek out on it a little bit.

I'm always blown away when you come back with, like, the amount of, like, dope, sensor, slab slab serif fonts that you can come back with. Well, it's like, dude, where are you finding these things? And then on, like, every font foundry in the world and you come back with these sick fonts. I love that.

Yeah. It's almost it's almost all consuming because I can't, like, pass, a poster, you know, on an advertisement or even a label on a grocery store with it being, take a picture of that. I'm gonna find that font later. You know, like Yeah. It's it's obsessive almost so.

Very cool.

Cool. Let's dive into, Thomas's. So, Thomas had this approach, and, I don't I don't know if you want me to present these all or, you know, maybe just open it up and see what you guys think first.

Yeah. This is Yeah.

I know if you wanna present it.

Yeah.

Okay. Cool. I Thomas had this really cool idea. Also, you know, there was a kind of a interesting.

I don't know if just working at the same agency for so long now. Like, we're starting to succinct our minds together, but Thomas had the same approach, like, hey, I wanna go, you know, eye to eye with this. He even had, like, the same TGR WDS approach. So, it's really cool to see that, like, you know, and we don't share these another either.

Like, you know, it's it's pretty private until the day of presentation.

So it's just kinda neat to yeah. So it's kinda neat to see, like, dude, we're on the same brain where we're just kinda thinking the same thing.

That just, I don't know, just reinforces the strength of our team and how knit together we kind of are and continue to develop to be.

But, yeah, he he chose to create this icon.

It, you know, with a with a tiger eyes straight on, he wanted to have some fun with, like, what the merch might look like, with the tiger stripes on the sleeves, we all absolutely love this, badge here with, like, the double arc, the mighty w the mighty king has returned Sunday Red sort of this regal may and develop this color palette here matching in a the kind of a fairway, soft shade green with the red, the maroons.

But I thought he did a great job with this coming up with something unique that has this tie tiger strikes. And once you see the eyes, you kinda can't unsee it. One also fun fact is it also does say SR in here. When you zoom out a little bit, you can kinda see the Sunday red in the eyes itself.

So that was a pretty cool, approach to try and tie in the initials into the tiger face itself.

You know? That's a police dig.

Yeah. Yeah.

A little bit of that, like, FedEx arrow. Right? Like, I'm like, oh, shoot. Did you know that actually says SR, you know?

So to yeah. Thomas's illustration style is almost like it's gotten to this point. He's refined it so much over the years. I've actually got some of his artwork right here on my wall.

But it's so refined. It's, like, unmistakable to me now. I love seeing what he comes up with. He does a lot with, like, pen on paper and then vectorizing and then continuing to refine within his each of the programs that he works in, so sick.

Yeah, man. And I don't know if this is I don't know if this is traditional and agency environments, but that's, like, my favorite part is, like, knowing that I'm not that strong in illustration at all, but, like, like you said, fonts and finding, like, type system and hierarchy and structure. I'll let me work on that. Thomas, you nail down the illustrations, and we can kind of geek out and then, like, combine those powers together. So I always find, like, like, for us, our best projects have always been, like, when we collaborate like that, you know, not just, hey, you do this and own it, but, like, Dude, let's all use all of our strengths to combine and make this superpower. You know?

Thousand percent. You said your illustration skills aren't that great name.

I've got some time lapse video of you on an illustration.

Just hunt, man.

Oh, man. I forgot about that one.

Oh, man.

Cool. So, Jess, she came up with another really cool approach. I think she had this really neat icon idea she started over here when she presented.

And I love this concept where she was just talking about, thinking about more drops, like shoe drops, like clothing drops and things like that. And, finding this unique way to portray, in the icon itself as it it's responsive to when the drop would happen. So it was based around the clock and where this, son or icon would actually rotate within the logo to kind of hint and allude to the time of the drop. So I just thought that this was, like, a really neat, like, you know, thought process of, like, here's a conceptual idea that might have, like, this kind of elusive, like, you know, like, oh, dude. I I need to be on sort of exclusivity approach.

Yeah.

Yeah, man. So and then, she developed that into a couple of assets. She made it three d that way she can use it as kinda like this golf ball on the tee. She went on and approached with, like, a a homepage design.

So how that might look. And I don't know if the details are coming through, but we absolutely all geeked out. Even this little thing here about, like, the t and then the dotted line coming through on the next page. So some really cool attention to detail she was able to play out.

I think there's a a t shirt here in the background too that's kinda chalked out.

And some social icons, to what kind of like a homepage might look like or, you know, a ten eighty by nineteen twenty Instagram cover and then the the key are here. So, yeah, she she does some good stuff here.

Very cool.

I love the, like, I love the concept with the with the with the times, essentially. That's a that's a cool concept for, like, to get the, public kind of, you know, like, interested in it and to kind of, you know, like, have that, like, clock run down to launch day essentially. It's a it's a it's a cool marketing idea that that that is really interesting, in my opinion, at least.

That's all that.

I feel like it's one of those things where, like, once you figure it out, you crack the code, you kinda keep it secret. You let only the closest people know. You know, it's like that exclusivity. Like, That stuff is what is kinda like, you know, takes off like a wildfire. You know, it's like, oh, you don't know. You only know if you know.

So Well, especially with the with the big, big name of brand like Tire Woods, you know, you expect the the audience that he's got to just he and hog over these things forever and ever turns into this like whole hidden mission of of his deep fans, you know.

Yeah.

But that's but that's what I'm saying.

Like, like, that's the cool thing that marketing thing is that that that now becomes a mechanic from a design point a designer's point of view to kind of, you know, like, get the, public to sign up, so for example, if it's just the landing page, And it's just this one line that kind of is a CTA to kind of sign up to understand what this, you know, clock system means for the launch type thing. How many, like, people would jump on because if if you do well enough to keep this, like, a secret and you drop these little subtle hints, you just have a simple landing page where you have this, like, CDA to, like, sign up to understand what this what this, time system means for when the launch is gonna drop, you know, potentially like adding a a location in there as well.

Just that simple thing. You get millions of people to sign up just because they want that, like, man, you said, the exclusivity thing. So you could be you could be having those those signs or those time allocations anywhere like around the world, annual on almost every coordinate in the US, but only like a small percentage of people who had signed up. Would understand what that means essentially.

Yeah. Totally. Yeah.

Which is quite cool.

Have have the decipher to crack the code Exactly.

Cool.

So this one, I believe this is JP. Yes, sir. JP went with another, again, head on face on, which is really cool approach, with this icon.

He did this really cool half tone pattern too that I don't I hope it shows through in the screen recording. But it it you can almost get these, like, striping effect in the half tones of the background. So it was really cool. And he, like, went did a great job leaning in to also these drops for Sunday red, and some micro marks. And, this kind of, he found a way to create he wanted to explore more on this sunlight sort of, gradient effect here with this bleed of, oversaturated, like, kind of sunlight effect.

And I think you did a great job with just, like, outlines and the athletic, you know, market, coming in here with, like, more, you know, style tiles of website and sidebar approaches and the typography here with a notify me badge, social icons, and you got this effect here with the half tones again. So, He was definitely able to keep his, like, brand aesthetic and, elements carried across and keep it cohesive and consistent.

I think it was it was a really good job with what he did. It took me a second to grab the icon and understand because I think I wanted to make these teeth, the eyes. But, actually, if you see up here, its mouth is open as well with these kind of teeth coming down in the eyes up here. So if we had there was a couple of feedback on everyone's kind of the part of the the process too with these.

It's not only, like, you know, you know, high fives and pats on the back. A lot of it is, but it's also like, hey, dude. Like, this is of where, maybe I study some room for improvement, or maybe we can lighten this up or do this. And, you know, just all con constructive feedback for the sake of growing and helping each other to, like, you know, iron sharp and iron.

So But that's a great point you've mentioned, Manny.

So, I mean, and I think this is but this is quite a cool thing. Like, understanding we have offices in in SA and US and and one of the challenges that we've we've faced really well is the whole thing of of, like, collaboration. So, like, in this instance, it wasn't always mainly giving you feedback or, like, man making suggestions. You had, you know, Thomas from the US saying to, JB from SA. Hey, dude. That's really great.

But, like, if you thought of, you know, just making that that little tweak or doing that or doing that as well, So it's like this cross pollination of information, from a, like, greater point of view, which is really great as well because all we're doing is we just strengthening the pool and the skill set even more, by sharing ideas, openly and honestly as well, which is which is great.

Yeah. Whole the whole point iron sharpens iron. Do that that light leak there on the bottom left where it says journey driven gear. That makes me immediately wanna see this whole thing in and see how it comes to life with, like, some really cool, like, oversaturation, light leaks coming through the window oversaturation as club swings over saturation as he hits the ball, walking down the fairway.

That's really cool.

Yeah, man.

I I that light leaks. That was the word I was looking for like, my tongue got caught. And I was like, what is that called again? Like, what's I don't know if you guys picked up on it, but one thing that, like, me and DC saw, and I think a bunch of the he did, but, like, our favorite element, I think, of all of this key art he presented, was actually right here.

This diamond icon he created of, like, you know, Sunday red, you know, kind of in this diamond shape, we thought, dude, like, That's really cool. I think it could be spaced out a little bit more, but there is definitely something here that could be used as as a primary word mark up here. You know, like, I think in my concept by stack Sunday red right here, I think, someone else did too later on. I know just did too.

So, obviously, it was, like, an obvious execution, which, you know, it's good, but sometimes it's like, alright. Like, how do we challenge ourselves more? And I thought this was a unique approach to kinda do it you know, angled instead in diamond shape rather than just top down. So, we're like, bro, pull that out.

You know?

That's really cool.

I kept looking when you were shown years, man. I kept looking for, like, little word plays where it was, like, you had the three Sunday red, but then if you go, like, cross kinda, like, if you're in a crossword puzzle, right? You can go, like, bottom left to top right. The only word I made out of the whole thing was sad, and I didn't wanna bring it up.

Sad run. You know? Yeah.

Oh, man. That's true. It's that's hey, man. That's that's something you gotta think of because there's gonna be someone calls you out on that, it's like, oh, shoot. We didn't mean that or whatnot. You know?

Yep.

Okay. Cool. So that's going to know us. I think, Noah did such a great job.

With coming up with another, like, action sports concept and carrying it through. It's very cinematic approach. Rather than going with, like, a tiger, he wanted to go with, the flagpole of, the Omni golf course here. So he can put this, like, really cool flag.

Sunday, red, brand by Tiger Woods times. Caloway, he forgot we're gonna have him update that, but, you know, it's obviously with, Taylor made. But, he also leaned into, using AI for these, which is great. I don't know if we've spoken about it before, but, you know, a lot of times we don't use AI for, you know, final application, but just for, like, style tiles or mood boards or things like this where we're just like, hey, I need this shot to convey this message.

Hey, let's set this mood tone and look and feel. And then guess what? If approved, we'll actually go shoot it ourselves and recreate it live, you know.

But being able to utilize these tools that are available to us nowadays for things like this is, like, obviously, why not do it more efficiently and quickly with it? So He's been really good at utilizing the tools available to him, such as AI, creating these, like, close-up shots of the eyes. Absolutely love just, like, the jittery waviness of Sunday back here. It's just like this tension of this hyperfocus.

He also came up with a really cool, like, just play on, this headline here, a brand by the goat, scratch that, a brand by Tiger.

Just just like, you know, off the cuff, fun, straight to the point, playfulness, but strong headline.

And so he also such a strong illustrator came up with this really cool style of a tiger with a golf club in its mouth, and the flag here. So, obviously, if if you're like myself, you just wanna like pick this up and just run with it. Cause you can see so many ways that this can roll out across merchandise and market or materials and just everything, man. So he did a great job with this one.

I think this last one was, another homepage kinda landing. On Fig Jam, we we realized that you can't kind of see the prototypes in action, but even went a step further and started trying like, hey, I really have this cool idea for this floating navigation bar, and I think it could pop out in this way. So in Figma, he actually prototyping how this would expand and come out and interact as a navigation bar. So, to the point I made earlier, earlier about us geeking out over Figma, this is it.

Right? We were highly an XD company and dove into it head first, which was great. And, we're strong in it, but, you know, once the the industry standard became Figma, you know, we've been trying to, adapt to it and have taken leaps and bounds. So it's really cool to see that transpire and and progress here.

The last thing he did was, using that shape to show, hey, this could be an image holder too and work perfectly. So, again, mocked up a little bit of the flag on the clothes. Made this really cool image, with some texture in the background. I hope that shows through. But, obviously, you could see a golden weave threaded throughout his entire kind of, idea and presentation here, which is really nice to see.

I love noah's stuff. That that that Yeah.

It's working up working up the rigs quick. Right?

Yeah. Yeah.

I mean, for sure. I I hundred percent agree.

And I like the the the Asian connotations to the Tiger illustration as well. That's really cool.

Yeah. Yeah. And I I think, like I said, this was, an initial one, but I don't think this is the headline font he chose. I think that we're having a little bit of, issues with its conversion. So, might need them to export JPEG next time or something just so it's flattened.

Because I think his headline was something more along this extended font.

So but, yeah, man. It's really cool.

Very cool. Love that.

Last one, I'm gonna pass the mic over to you.

So classic too that my Mark is just, like, unmistakable.

That flag? Yeah. Oh, yeah, dude. I love it. It's funny as for me, I whenever I think about any branding projects, like, in the back of my head, I always tell people my goal is so that you put your logo on a flag and want a way to proudly.

You know? If you wanna own it, you wanna put a sticker on your car, make it a, like, on your phone case, like, you love the logo. That's my goal whenever doing a logo. So It's just like, it's funny that, like, this one, I'm like, yes, it's a flag.

And I wanna put a flag on a flag and just wave it everywhere. It's cool. Totally.

But, alright, Eugene, we got we have you here. So why don't you run us through this last one you did, man? I love it.

No, bro. No, bro. You you, you're on the ship. I I only did that because I had FOMO. I wanted to get involved as well because I was watching everything else is doing. And I heard what and I was chatting with you and I was like, well, I've got a couple hours in the evening.

I wanna I wanna jam with you guys as well.

So Okay.

Alright. I'll run I'll run through it then and you can let me know if I missed the mark or not.

But, I the first thing I love about yours is the tech I'm a geek for texture, whether it's grain and photography or texture. I I think up for maybe five years previously, I put, like, stamped out, texture effects worn out vintage vibe on, like, t shirts and anything I could do. So I haven't done it in a while, but I love, like, anytime I see this concrete or kinda speckle and texture, love that kind of tangible feel to it. So, that was really, really fun to see.

The icon I thought was really cool. I could definitely see, like, the Tiger face and this cute nose here. I also thought, like, there was something about it seeming like rays and the sun and tiger stripes. And so I got this whole Sunday red golf ball tiger vibe instantly, and there's kind of like a a heritage, you know, effect to it. So I thought that was really cool, man.

I do see, like, photography back here, almost like maybe if you left it on a press too long or something and it left the negative effect on here. It's kinda quantifiable. This is like a film effect or something kinda stamped here, but I know that, like, that has legs at. You can create custom textures maybe based on whatever photo you burn back there. So just really cool to see it introduce like this.

When it plays over to the typography, again, just this texture applied, to the text and and and this mesh of this tangible. It almost just gives it nice depth to it, even interacting with a photo here.

When we looked at it as a team, we were talking about how we just love that effect. We haven't seen it in a while, but just, you know, the black and white with the spot color pulling through, I I do see a little bit of the ground here. But just love how you pulled the reds, not in the overall, you know, flood of reds. And I think I did personally, and other people have done it. But, you know, actually making it more of a spot color than a flood color. And I thought that was really cool.

This this signature is really nice too. Just signing it off Sunday Red kind of endorsed by. I think it doesn't come off too prestigious or refined. I think it's, like, done in a way that's, like, strong and complements the typography from the signature up to there, not, like, something too formal. So that was really cool.

Then What is that texture that you have back there, Eugene?

Is that, like, a, like, a concrete?

Yeah. It's a it's a little bit of a concrete mixed with like a, like, paper mesh almost.

Looks sick, man.

If if I had one was just that so the thinking there was the images, sorry, man.

It was was just to play homage to, you know, the journey that Tiger took.

All the championships that you want, you know, because if you if you I'm a I'm a golf guy and I'm a Tiger fan. So just, you know, he started from a young age. His mom actually trained him or began the Sunday red thing where she gave him, like, a a red top in his first you know, high school or, like, school competition. And then he won, and that became that's how the, you know, Sunday, it became a thing. Was was, was, like, three's more. So that was the that's like, you know, twenty, thirty plus years of this of this memory.

So that was just like a homage to the old memories kind of you know, the journey that it took to get to this point almost, which is quite cool, I think.

Very cool.

Yeah. That's awesome.

That. I didn't know that. I didn't know that's how we, came up with the with the thematics of wearing red on Sunday.

There's there's even one one celebratory pose that he does when he's, like, when he wins, that is the same pose that he used to do when he's a kid as well wearing the ring.

Mhmm. Consistency is key. Right?

Yeah. Exactly. Exactly.

The dude's the dude's locked it up. I think one of the tag lines up there was, like, not just the goat. He's tied your foot. It's, like, pass the goat.

Exactly.

That's awesome.

No. I was just gonna say that if I had one small, like, idea, it would just be maybe to, like, this guy got lost to me first initially. You know, I think that there was maybe some somewhere in a movement maybe off his arm a little bit or to the side. Like, I like the overlapping zoomed in kind of focal point approach where there's depth to it, but I it took me a second to realize there was two two people you know.

Yeah. Hundred percent.

Yeah.

Cool. So going to here, I I love the split screen approach. I think that, like, what what you did a great job at is showing the key art how it could lay flat. Introduced photography, isolated, introduced, you know, featured isolation on top of a, you know, lifestyle photo. With more type treatments. This all goes so far in, just presenting, like, how it can roll out.

So this was really cool to see.

And the last one, lovely collages. Some for some reason, collages stress me out. I think I I'm too gridded and wanting to know, like, this and There's sort of I know that they're still in a grid and everything, but there's sort of a free expression of these collages where I'm just gonna put one here and here. And it's like, I don't think I think I do it and people like it, but, like, I don't think I ever feel satisfied with it. Like, I'm just gonna stop here because it's just because kinda, like, it's yeah.

Can I tell you honestly?

Yeah. What do you got?

I left that slide there just for you just to mess with the OCD.

I was, like, I played like a bit of a villain where I uploaded it, and then I sat with my coffee and kind of, like, like, just imagining Manny watching this slide just like, okay.

There's a grid here and a grid here and a grid here. I'm just trying to okay. Okay. I see where it makes sense.

Yeah, man.

It's too funny.

But I I I love that Mark.

He came up with, man. That's that's so dumb. I I could noodle over that for a long time.

Yeah. It's pretty cool. Yeah. It's a it's a good start. It's a good start, I think.

I think it was the first time you put on the golf ball too. I thought, oh, that's really cool to see it there on the golf ball on this last page was. So, yeah.

It's funny, like, getting to this last page here and after getting so, like, deep into the detail of the grit and the texture that you have applied to everything. And then looking at the golf ball, it's like this. Oh, man. Like, I want everything to feel like that that's super gritty, but obviously, like, you do that too. It's all fun. It looks like it's been through the ringer and the trash can and the garbage disposal.

Yeah.

That's cool.

Cool. It was awesome.

Nice work, you guys. I know this is a this is a lot of fun. Something that the designers always look forward to and something that gives everybody a good break from the, you know, the constant constraints of, client work and client needs and sticking to specific brand guidelines and all of that, which is obviously, you know, a challenging itself day to day, but, man, I love seeing you guys come up with with the the design challenges that you do. So be excited for the next one. Do you guys have any preview of what the next challenge is or you guys gotten into it yet?

Yeah. Yeah. So, right yeah. So right after we present this one, we spend a couple minutes just chatting through.

Cool. Like, great job guys, kudos, but what's next? Right? So the team got super amped to go on to the next one.

We chose hot sauce. So, this one was more of a brand approach, right, talking about PR, brand boards, elements you know, typography color, things like that that go into a brand. But we also wanted to focus on website of things. So this one, we will take some of that brand elements, but mainly focus on a composition of a product detail landing page.

So we're just gonna do a snapshot of nineteen twenty by ten eighty, navigation, working where the product sits, where the product name sits, a little bit of body copy, a little bit more organized structure with buttons, and things like that. If you fill in you know, ambitious. You can do the whole page, go vertical up and down, and show what maybe a gallery or product, highlights features and benefits might look like. All the way down to the footer, but at least just the top landing page of, what a product detail page looks like for a hot sauce of your choice.

And I know that's yeah. Some people were like, I love his hot sauce. I hate the label, so I'm gonna do that. And other people are like, hey.

Someone said, I don't even like sauce. We were like, oh, shoot. We'll do one that's like the non alcoholic beer. Like, it tastes like hot sauce without the burn or something.

You know?

Yeah.

So people are gonna have fun with it, but, we're gonna present that one here in two weeks. And so I'm excited to share that one next once it's done.

Yeah. Wait to see you too.

So last question before we wrap this up, first of all, I appreciate you guys going through this with me. I I know It's, like, one of those things that you guys hold near and dear, and, I'm really excited to just be able to share this with a few extra people.

So thank you first and foremost. But if people wanna check these out in more detail, are you uploading these to the Mag dribble account? Are these publicly accessible anywhere, and we wanna keep that. We wanna leave a lot of Easter egg for people to try and find out where to find these to do a closer look.

Yeah, man. That's a great question. We may put them on dribble. We haven't talked about that yet.

But I think that there is probably a way that we can just put at least to the community or put them up at least for people to dive in. We don't even mind sharing the actual art files if if anyone's interested in getting there and kinda digging around how we did what we did. I think it's a it's a sandbox, it's a playground and just there for fun. So, yeah, we'll definitely work on a way to either post them to dribble or post these files as a presentation to see it by sec, just be inspired.

Bye.

Cool. Sounds good. Yeah. If anyone wants to meet us up and get access, we can always take a, you know, DM on Instagram, LinkedIn, I know these are gonna this this episode will be available on both Spotify and on YouTube.

So You guys can always contact us there as well if you wanna get a hold of the the art files to do a little bit further detail dig And when I bring back the grit and grain on the next one, you'll know where it was inspired by.

Very cool. Man, Eugene. I appreciate you guys. That was that was super fun to go through those, kudos and hats off to the team. Tiger, if you're seeing this out there, give us a call. We're up to the next campaign, the next brand that you wanna launch.

We're here for it.

Outside. Go ahead and and sign off. Again, huge. Thank you, Eugene, Manny. You guys are killing it out there. Keep up the the epic work.

Yep. Stoke to do it, man. It was fun.

Thanks, man. Nice to meet you guys again. Cheers. Cheers, man.