What is Agency of Record (AOR)?
This guide explores the long used term "Agency of Record" including its multi-decade evolution, past and present day usage, and how it applies to current and future business and marketing needs.
What are Clutch reviews and how do they work?
Clutch is like Yelp! for B2B (business-to-business) service providers, service agencies, and software providers.
Brand Strategy
What is a Brand Audit?
A brand audit is a comprehensive analysis and discovery of a brand's current market position. A brand audit helps the business identify strengths, weakness', opportunities, and threats to its brand within its industry.
What is a Brand DNA?
A brand DNA is a document which thoroughly outlines the essence and identity of a business. Brand DNA documentation clearly defines what makes your business unique and own-able within its market with actionable strategic application.
What is a Brand Workshop?
A brand workshop is a collaboration between key business personnel and brand strategists to identify, define, and refine the strategic direction of internal and external brand touch points.
What is Brand Research and Discovery?
Brand research and discovery is an in-depth analysis of a brand's current position and value it holds in relation to customer needs, competition, and opportunity within its market.
