The Journal

Magnetically Charged Ideas From The Front Line.

esports sponsors branding
19 / April 2O23 in Growth

eSports Sponsors: Building Lucrative Brand Partnerships

How eSports Sponsors Are Building Lucrative Brand Partnerships Now, and for the Future

by Michael Gannon-Pitts — 12 min read
twitch advertising phone screen
18 / March 2O23 in Growth

Utilizing Emerging Media Channels: Twitch Advertising

Tap B and move your joystick in Twitch’s direction. There’s a whole new world of branding to be explored.

by Michael Gannon-Pitts — 11 min read
interactive media branding
15 / November 2O21 in Growth

Future-proof Engagement: Why Interactive Media is Your Best Bet

If you’re looking for a way to draw in an audience and retain viewership, consider incorporating interactive media into your content efforts.

by Michael Gannon-Pitts — 6 min read
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