The Journal

Magnetically Charged Ideas From The Front Line.

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O2 / May 2O24 in Branding

Why CPG Market Research Is Vital to Identify Your Brand's True North

Discover how CPG market research provides a crystal clear path to success by identifying your True North and developing a purpose-driven brand strategy.

by Dave Korinek — 8 min read
packaging design trends 2024
26 / January 2O24 in Branding

Packaging Design: 4 Smart Trends to Explore in 2024

by Dave Korinek — 6 min read
brand strategy brainstorm
19 / April 2O23 in Branding

How to Develop a Strong Brand Strategy for Your Business

In this article, we'll explore the key elements of a winning brand strategy and how to develop them for your business.

by Dave Korinek — 10 min read
charting branding course
24 / November 2O2O in Branding

Charting Your Course in the Treacherous Seas of Branding

Branding is the invisible something that guides all business, marketing, and creative decisions

by Dave Korinek — 6 min read
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