Rebranding Deposita from local leader to global competitor

When we encountered Deposita for the first time, we were astounded by the level of technology the company employed for the betterment of businesses that handle cash.

Leaders in their own right, there was no denying the value they added. Yet, when tracking their digital footprint, the company was virtually nowhere to be found. This was not only an injustice to growing businesses that could benefit from their solutions, but a challenge to be cracked wide open.

With no traction on digital or social media whatsoever, no real brand identity, no tone of voice and no content – we had the perfect opportunity to flex our abilities for a client from Ground Zero.

At the time we consulted with Deposita, you’d search Google for ‘Protector Range’ (the company’s flagship product) and be met with a superhero.
What kicked off this exercise was simply the fact that Deposita’s website was outdated. They didn’t have a modern digital footprint, and no social media presence whatsoever. In a very real sense, it was the Covid-19 pandemic that kicked off this exercise. The world became a click-society overnight, and Deposita realized that they were not a player in this field.

Deposita’s main objective was becoming competitive in a new, post-Covid world. Since the company specializes in electronic products, it only made sense to set goals to excel in an electronic environment. The next challenge was getting Deposita’s brand story out – their Why and How, who they are as a company, what they do and how they do things better – or differently than their competitors.

We welcomed the challenge to assist Deposita in hitting Google’s Page One with relevance in mind, focused on how we could help the brand build an impactful online presence while differentiating themselves from competitors in a highly competitive marketplace.

Some of our key challenges included building trust; growing lasting relationships and establishing Deposita as a global industry leader.

To solve these challenges, we put specific goals and objectives in place. These included increasing brand awareness and growing brand affinity; humanizing the brand; driving quality content; and providing honest, easily accessible product information and education. We wanted to build a loyal online community and lasting client relationships by delighting customers with expert content they would associate with industry leaders.

Our approach included creating clearly defined buyer personas with pain points; creating main content-pillar outlines, along with a detailed content plan.

In addition, we started creating evergreen content, increasing social media user engagement while performing in-depth keyword research with each strike. This often included interviewing the company’s leaders to gather valuable insights and personal stories for blogs and quotes to share across social media platforms, in alignment with our approach of creating content that converts – not merely content for content’s sake.