UP FOR GRABS WAS GLORY & A NEW GRILL

Creative Intelligence

No Hail Mary Needed

Magnetic orchestrated a dynamic, multi-channel marketing campaign that left fans cheering for more. With a combination of strategies, including a finely tuned landing page, targeted paid media efforts, email blasts, organic social content, influencer partnerships, eye-catching Pinterest ads, hype-building TikTok campaigns, and YouTube Ads you wouldn’t want to skip, every play was executed with care.

Our secret sauce? A winning blend of creative assets, sharp copywriting, and a rock-solid brand strategy that tied everything together. From the first ad to the final email, Magnetic left no stone unturned, ensuring that every channel worked together harmoniously to drive engagement, conversions, and brand loyalty. With our team at the helm, success isn't just a goal – it's a guarantee.

Collaborating with

Guest Grill Guru Miguel Raya

Renowned social media influencer Miguel Raya of @cooking_with_fire___ has grown a fanatical social audience by showcasing his love for grilling, cooking, and food in general. He judged entries submitted with #QBYourCookout based on Presentation, Originality, Execution, and Creativity.

Our collaboration with Miguel significantly contributed to boosting views and engagement, with his recipe video garnering the highest views, reach, and engagements throughout the campaign period. Miguel's recipe videos were authentically shot, reflecting a realistic home barbecue setting in order to inspire our audience: real-life, at-home foodies.

The Main event

Mouth Watering. Eye Catching.

Nexgrill's drool-inducing recipe reels served as a source of inspiration and empowerment for backyard barbecuers, igniting their passion for outdoor cooking on game day and every day.


The downloadable recipe booklet served as a valuable take-home asset, ensuring that the magic of great grilling can be enjoyed year-round, even during the off-season. Packed with a treasure trove of delicious recipes and expert tips, this booklet became a trusted companion, guiding enthusiasts through culinary adventures beyond grilling’s peak season.

A chance to show off your winning plays

Crafting Touchdown Tested Recipes

With our playbook of sizzling recipes and top-notch tips, Nexgrill and Magnetic gave everyone a chance to score at their backyard BBQ. From smoked chili to Sriracha wings, we created the only playbook anyone needs to beef up their grilling on game day.

#QBYourCookout

Dominating the Digital Gridiron

By these metrics, ‘Quarterback Your Cookout’ was nothing short of a game-changer for Nexgrill, proving you don’t need to spend millions to see major results at the big game.

Ready to draw up something similar for your CPG brand? Let's make some winning plays of our own.