Fiestas

Every snack,
a celebration

Magnetic reimagined Fiestas’ packaging to spark joy, elevate the brand, and turn every snack occasion into a party worth showing up to.

SEE HOW WE DID IT
View All Case Studies
Brand Stories Fiestas Hero

PACKAGING DESIGN WORTH PARTYING FOR

Turning the Fiestas Brand Into the Life of the Snack Aisle

Fiestas, part of the Jumbo Brands family, had all the ingredients and flavors to light up a party, but outdated packaging kept consumers from noticing. The brand needed a visual identity that matched the excitement of its product and made people proud to bring it to gatherings.

Our objectives were clear:

  • Elevate Fiestas’ brand perception from tired and dated to modern and energized.
  • Create packaging that captures attention and communicates quality at a glance.
  • Integrate a cohesive design element adaptable across multiple flavors.
  • Inspire consumer confidence in choosing Fiestas for their celebrations.
snack Packaging design Corn Chip product line snack Packaging design Corn Chip product line
Packaging design - Corn Chip product line
packaging design Photography packaging design Photography
Nacho Cheese - A party favorite
Fiestas Logo redesign Fiestas Logo redesign
Fiestas Logo evolution
logo refresh

From Invisible to Iconic

The original Fiestas logo struggled to stand out in a competitive snack aisle. Our redesigned logo introduces distinctive, ownable elements, including a modernized and customized typeface paired with vibrant, triangular confetti shaped like Fiestas’ flagship tortilla chips. This instantly recognizable logo adds visual impact, making Fiestas unmistakable on store shelves and creating strong brand recall with snack lovers.

Fiestas Brand design Consistency Fiestas Brand design Consistency
Brand Consistency - Corn Nibs

packaging evolution

Goodbye Cactus. Hello Clarity.

Previous Fiestas packaging relied heavily on eccentric mascots and overly vibrant colors, making it difficult for consumers to take the brand seriously. Our new packaging introduced muted yet inviting colors, sophisticated typography, and an innovative stripe element color-coded to flavors. This fresh, elevated look maintains approachability while clearly communicating premium quality and deliciousness—standing out distinctly on supermarket shelves.

Salt & Pepper Corn Chip Packaging Design Salt & Pepper Corn Chip Packaging Design
Sweet Chili Corn Chip Packaging Design Sweet Chili Corn Chip Packaging Design
Nacho Cheese Corn Chip Packaging Design Nacho Cheese Corn Chip Packaging Design
Tomato Salsa Corn Chip Packaging Design Tomato Salsa Corn Chip Packaging Design
Drag
""Ultimately, I believe what set this design apart was its uniqueness compared to what you typically find on store shelves. Its clean, distinctive aesthetic will make it stand out.""

Jani van sittert

Marketing Manager, jumbo brands
Packaging Design Lifestyle photography Packaging Design Lifestyle photography
Packaging & Lifestyle

The Life of the Party, Captured

Brand Photography That Invites You In

Magnetic elevated Fiestas further through vibrant, mouth-watering photography designed to capture the true spirit of snacking. Each image highlights the newly designed packaging in authentic moments, connecting emotionally and sparking the desire to join the celebration.

Salt and Black Pepper snack photography Salt and Black Pepper snack photography
Corn Chip packaging
Corn Nib snack Packaging Design Corn Nib snack Packaging Design
Corn Nib Packaging
Fiestas Lifestyle Photography Fiestas Lifestyle Photography
Fiestas Lifestyle Photography
snack Product Photography snack Product Photography
Packaging Photography
Fiestas Lifestyle Photography Fiestas Lifestyle Photography
Fiestas lifestyle photography
Drag

A Snack Rebrand Worth Celebrating

Inspired Flavors for Inspired Packaging

The excitement generated by the snack packaging redesign motivated Fiestas to rethink their flavor offerings entirely. Energized by the brand’s fresh identity, Fiestas introduced innovative new flavors and refined existing recipes to deliver on the promise of quality signaled by their new look. This synergy of taste and visual appeal transformed Fiestas into the premium, party-ready snack brand consumers love reaching for.

Snack Brand Packaging Design Snack Brand Packaging Design
Campaign Key Art
Services
Brand Intelligence
  • Brand Strategy + Development
Creative Development
  • Photo + Video Production
  • Brand Asset Creation
  • Packaging Design