Master Your Domain with Remixer
We then sought out small business owners trying to get their businesses out there. It was easy to find a few great people to feature. Magnetic selected a few skilled and personable professionals with interesting stories to tell via high-quality video and photo content. Before all was said and done, we produced a branded content web series four small business storylines. We also took of advantage of these spots for the campaign and in social media to detail the experiences of a chef, barber, yogi, and leathersmith as they pushed their businesses online with Remixer.
Real People. Sharing Real Stories.
Each feature webisode communicates these individual stories, Remixer’s effectiveness and ease of use. We focused on each of our subjects focused in on their craft rather than the intricacies of building a website for their business. Startups need easy, that's what Remixer gave them... and online presence in less than 10 minutes. Additionally, we launched a microsite to house these stories and act as a promotional place to feature businesses and serve as a launching pad for people wanting to create their own Remixer site.
“ It’s always a privilege to be entrusted with creating someone else’s personal brand. In order to do so successfully, I think it’s critically important to understand who the person is on a human level first, and then to build up from there. ”
Assoc. Art Director
Getting the Word Out, Now Open For Business
To push the series of branded content and Remixer campaign, Magnetic crafted a digtial content strategy that guided users down the marketing funnel. We started by creating awareness and visibility, then moved on to fostering consideration, and finally, inciting action. Hell yes, Let's build a site!
We tailored a series of emails and pushed media featuring custom messaging and creative templates that matched the Remixer microsite, ensuring a consistent and effective user experience that inspired artists and small business owners to take matters into their own hands and create the website they’ve always dreamed of. Stop worrying about your website and get back to focusing on your business.
- Research & Discovery
- Brand Development
- Brand Strategy
- Creative Strategy
- Creative Development
- Asset Creation
- Video Production
- Analysis & Definition
- Marketing Strategy
- Campaign Execution
- Measure, Report & Iterate