Live For A Change

From brand through to business strategy, Magnetic left no stone unturned in developing the Rockwood brand – literally, weaving the topography of Rockwood’s location into the visual identity. Our targeted messaging allowed people to see inside our movement. Our content enabled them to further think about how they could engage. Our purposeful call-to-actions promoted movement.

For Rockwood, authenticity and trustworthiness were a essential to separating the brand from the countless rhino conservation organizations, many of whom were nowhere near the frontline like Rockwood.

The seemingly harsh, dramatic African wildnerness in which Rockwood is nestled served as the jumping off point for the brand’s visual identity. Banded iron sedimentry rock with all the hues of an African sunset baked into it from blood red to pale yellow and white layered with deep green and black became our palette. Nothing could be more authentic than to represent the land on which Rockwood stands.

Rockwood is such and amazing place and it's hard to picture how beautiful these rhino are up close and personal. So we produced many stirring, evocative pieces of content to draw our audience to Rockwood’s cause. Conservation is expensive and requires a lot of effort. The videos we created share their story with the world, raise awareness and invite people to take action.

Rockwood is doing everything they can. Including what others can't. So we needed to build a website primed to help achieve our rhino conservation goals. One day we hope rhinos won't need saving, until then Rockwood needs help. The purpose of the site was to share the conservation efforts, video content and and opportunity to volunteer, outreach to scientists for help and donate to support their efforts. Join the fight and Live for a Change.