Our Jumping Off Point
Coming from a background in design, Adam was able to supply our creative team with a moodboard that helped articulate the visual aesthetic he was going for. He also handed over a copy of his unreleased album, hoping some sonic inspiration would help naturally shape the brand. From there, we set the record on repeat, rolled up our sleeves, and went to work.
“ It's always a privilege to be entrusted with creating someone else's personal brand. In order to do so successfully, I think it's critically important to understand who the person is on a human level first, and then to build up from there. ”
A Brand is Born
What shone through most about Adam was his bright personality and approachable demeanor, both in person and in his music. With this in mind, we collaborated with Adam to create a brand mark, hand-written logo, and overall visual identity that reflect those very human characteristics.
We also formulated a simple albeit impactful approach to styling photography that Adam and his team could apply to new assets as his brand grows: bright colors overlaid onto tightly cropped images. This would allow Adam’s personality to serve as the foundation for the brand.
Taking His Show on the Road
A bright future lies in wait for the budding country star. Recently named one of Amazon’s 2019 Artists to Watch, Adam is slotted to perform at the esteemed Stagecoach Music Festival in Indio, CA this spring. When he finally steps on stage to perform his own songs, we hope he’s as proud of his brand as we are.
- Creative Strategy
- Creative Development
- Asset Creation