Branding The 'Go Anywhere' Speaker

We started from the ground up. As the Go Anywhere speaker, FUGOO’s brand creative had to embody an active outdoor culture and resilience in extreme situations. What emerged was a blend of product and lifestyle content that landed FUGOO in major retail aisles and ecommerce platforms.

Our in-house production crew set out to capture the brand in action. We believe in the mantra, "show me don't tell me". So our concept: to equip rad people with a Go Anywhere speaker, and get the hell out of their way and capture everything. What resulted was a collection of dynamic brand and product videos that FUGOO used across digital, social, event activations and media.

Backed by a new visual aesthetic, tone of voice and messaging approach, we turned to FUGOO’s website. Our goal was to create an immersive brand experience and an easy shopping journey, starting with a thorough UI/UX phase to define user jouneys - incoming traffic entry point all the way to the cart.

We covered all the details showing off the lifestyle, educated product benefit pages and drove to a simplified checkout. We sweat little details like CTA buttons that speak our consumer’s language like "I WANT ONE" instead of "BUY NOW". In the end, the simplicity of the site interface and the bold use of content, video, and navigation really brought the brand to life online.

To educate and entertain our visitors, we peppered the website with little bells and whistles, like these animated outdoor vignettes that stress FUGOO’s product value. And Spotify playlists to go with every type of speaker jacket. Anything to show how FUGOO is built to go anywhere, and withstand all extremes.

MAG developed a comprehensive media strategy based on the demographic of outdoor enthusiasts and adventurers. Using a blend of digital, print, and events we hit the market hard, A/B testing messaging and creative to gauge response and adjust brand creative.

Prior to launch, we dressed the content funnel with progressive messaging, priming the sales experience from point to point. Then layered on a retargeting strategy to retain attention and drive return traffic. We also stressed email capture to feed FUGOO’s CRM platform, which in turn led to more personalized content for subscribers.

After launching FUGOO.com, the response was amazing. Per-page engagement, time-on-site, sales, and overall social interaction was better than we could have imagined. As we continued rolling out FUGOO’s digital strategy, we kept close tabs on the data to evolve and optimize the site, each week learning more about our consumers.

MAG developed a comprehensive media strategy based on the demographic of outdoor enthusiasts and adventurers. Using a blend of digital, print, and events we hit the market hard, A/B testing messaging and creative to gauge response and adjust brand creative.

When you believe in a brand as much as we do with FUGOO, it creates a swell of pride and momentum. The partnership with FUGOO marks a pivotal period in our company's growth. We've had our chance to bring quite a few brands to market from the very beginning, but FUGOO holds a special place in our hearts because we didn't just launch it, we lived it. We got to work with a brand that had something to prove and leaders brave enough to follow through.

Plus, being a SoCal agency, we knew the audience because we are the audience. We live in the adventure category, and we’re thankful for the opportunity to do what we do best – create active outdoor lifestyle experiences that drive brand affinity, engagement, and sales.