Currently, a small contingent of the MAG team is launching the new Fugoo Bluetooth speaker line at the 2014 Consumer Electronics Show (CES) in Las Vegas. CES is the biggest trade show in the world for consumer electronics and has become an annual affair for Magnetic Creative.
Several months ago Fugoo, a company who has designed and created amazing products for other companies for years, approached us about handling the branding for their first ever product for the consumer market, the Fugoo Bluetooth speaker. The product itself combines clean design, premium audio, and rugged durability and is aimed at people with active lifestyles. Being music lovers ourselves, it was easy to get behind the project due to the fact that the speakers sound amazing and are virtually indestructible.
In these past few months, we’ve worked closely with Fugoo to bring their story to life through design, messaging, video, social media, and brand strategy. It’s been just over 24 hours since we officially launched the product, and the feedback has been overwhelmingly positive.
Check out this “Sizzle Reel” video that we put together for Fugoo and browse the links below to read what people are saying about the all-new Fugoo Bluetooth speaker.